MEDIA RELEASE
February 1st 2021
The LJ Hooker Group today announced a new brand for its company-owned agency, unveiling Atlas by LJ Hooker.
Atlas is a brand name, and visual identity developed to reflect better the global thinking and insights that underpin the company’s overarching focus.
Christine Mikhael, Chief Performance Officer for the LJ Hooker Group, said: ‘”When the world paused last year, the leadership team took the opportunity to reimagine how a real estate agency could best serve its agents and clients for the post-COVID world and beyond.
With offices strategically positioned in prestige markets like the Lower North Shore and the Upper North Shore in Sydney and in Brisbane, the company has attracted some of the country’s top-performing agents and industry leaders.
“We’ve attracted the industry’s best because of the calibre of our coaching, platforms, offering, support teams and our commitment to our clients,” Ms Mikhael said.
“After a lot of research and market testing, we decided to take this strategic step and develop Atlas.”
Ms Mikhael said several top agents will be announced in new markets.
“Our high-performing agents are the best in the game with world-class industry experience and stellar reputations.
“As a company, Atlas puts everything behind its clients to ensure they come out in front, using local knowledge and global insights to eliminate guesswork when it comes to selling, buying, or leasing real estate.”
Michael Coombs, a founding partner of Atlas, said the brand is aligned with where the company and industry are heading.
“We’re not just local agents anymore; we’re dealing with clients every day nationally and internationally.
“This is an exciting way forward for our clients and us.”
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