Buyers can be inundated with choice when deciding which properties they are interested in. To stand out against the crowd, we have a few tips to truly make your home shine. Changing structural features can be quite a large undertaking, so these strategies are additional add–ons or quick fixes you can do to get ahead of the competition.
Present the property perfectly
Buyers can often find it difficult to look past subpar furniture and finishes, even if the bones of your property are fantastic. This is why it can help to employ a stylist to make sure your property is polished and appealing to the right audience. Although styling is a cost, many styling companies offer partial styling which can be cost-effective also. Returns from any amount of styling can be astounding in terms of a faster sale and a higher sale price.
It is also key to present your property immaculately. Fill in any holes or unevenness in the walls, clean your carpets and remove most personal items from your home. This will allow buyers to imagine themselves in the home and will give the impression that the property is easy to maintain.
Maintain your garden
Gardens can often be forgotten about by buyers and sellers alike, but a standout garden can really win purchasers over. By manicuring the lawn and weeding garden beds, you give the impression that the backyard is easy to take care of, which is very attractive.
If you live in a unit or don’t have a garden, you might have a balcony. Lots of charm can be added even to the smallest balcony space by effectively using plants and greenery. Try to make the area functional so that it can be additional space to the property in buyers’ minds.
Adding entertaining features to the garden or outdoor area is also a great use of space that buyers will appreciate. By adding a deck or a small entertaining area, the garden creates almost another room for relaxing and entertaining, which can be a lovely, surprise to buyers, giving you the edge over the rest.
Give your home a tech edge
Making your home have smart features can be an intelligent step depending on the buyers you are marketing towards. First home buyers and young families are especially keen and open to the ways that technology can improve their home lives. A cheap, quick fix is getting lightbulbs that run through an app on your phone, allowing you to change the colour or turn them on or off from a distance. There are plenty of other technologies you can get in your home run through Google, Apple or Amazon for relatively low cost. If you’re appealing to younger buyers, consider implementing smart features in your home.
Market your home with purpose
All agents will suggest a marketing plan, but in order to stand out from other listings, you need to have a targeted strategy to reach the right demographic of buyers. Firstly, it’s important to get excellent photos and highlight features that the buyers are expected to like. For example, if your home is fantastic for entertaining and someone who loves to host people is likely to purchase it, highlight this in your photos and in your advertising copy.
Next, it’s crucial to target buyers using modern marketing techniques. For example, if you’re targeting millennial buyers, it can be wise to advertise the home on social media to grab their attention. If you’re selling to downsizers, you may want to advertise your home in print media such as the local paper. Your agent should be able to guide you in effective marketing and assist you in finding the best possible buyer.
Highlight unexpected strengths
If you’ve lived in your property, you’re likely to know the benefits of it that many buyers cannot see on inspection. For example, if your street has a fantastic kid-friendly community, highlight this in your advertising copy and marketing material. This could be a huge selling point to buyers as they can see themselves fitting in with the local lifestyle.
If the home is in an excellent school zone or next to public transport hubs or great restaurants, make sure to highlight this to sell the whole lifestyle to the buyers. This way, you will stand out from the competition and engage buyers’ emotions.
By following these tips and the advice from your expert agent, you will be one of the top properties of your kind on the market in your area. Just a little bit of effort can take your listing to the next level.
DISCLAIMER – The information provided is for guidance and informational purposes only and does not replace independent business, legal and financial advice which we strongly recommend. Whilst the information is considered true and correct at the date of publication, changes in circumstances after the time of publication may impact the accuracy of the information provided. Atlas will not accept responsibility or liability for any reliance on the blog information, including but not limited to, the accuracy, currency or completeness of any information or links.