Sold at auction after generating over 95,000 online views.
Brimming with character and set across an expansive 809sqm, this charming home nestled in a sought-after, blue-chip position had resided in the same family for over 60 years. I knew this property would attract a lot of interest as it hadn’t been sold in such a long time and it also had great potential for development or renovation which widens the buyer pool. Buyers are currently wanting larger blocks of land to build or renovate their new family home and are paying great money for them, but there’s also a lot of potential with a property like this to get buyers who may not have considered renovation to fall in love with the lifestyle and look to purchase and renovate.
This was an estate sale and the multiple siblings wanted to maximise the result. We wanted to appeal to a broad range of buyers from families looking to renovate, to investors looking to knock down and rebuild. We chose to market across multiple channels with different messages depending on the groups we were targeting. This included print in the Courier-Mail, social media advertising and a range of property portals amongst other marketing strategies.
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